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Enterprise · Start here · Decision

Separate praise from evidence of demand

Design a small test of an offer without inventing demand.

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5–8 min for the lesson · application takes longer

Situation

Give the idea a reality check.Which assumption would you test before spending money?Illustrated learning characters · fictional scene

The Inventor · fictional example

The situation

Three friends call the Inventor's repair-booking poster 'beautiful'. None can explain the price, appointment process or what happens if a repair fails.

Before you continue

What would you predict? Say it aloud or write a line on paper. Then compare your reasoning with the example.

Starting knowledge: No prior lesson needed.

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Work through Separate praise from evidence of demand with a focused prompt. Your notes stay private unless you choose to paste an excerpt here.

Use fictional examples. Leave out names, contact details, passwords and private records.

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