EASEBRAIN ACADEMY — OFFLINE MISSION PACK Make something useful https://easebrain.live/curriculum/make-it-useful CHALLENGE Create two low-fidelity versions of a service or product. Compare them with the user’s current workaround and revise using approved discovery evidence. LEARNING OBJECTIVES Compare an offer with the user's current workaround. Separate an observation from an interpretation and a claim of demand. LEARN & APPLY 1. Know who chooses and who pays The user, buyer and beneficiary may be different people. A school may buy a resource used by learners and maintained by staff. Each perspective changes the design. Practice: Identify the user, buyer and beneficiary of your idea. 2. Prototype the promise A paper sketch or simple model is enough to test whether someone understands the offer. Ask what they think it does before explaining it. Record confusion as useful evidence. Practice: Draw two versions and write what each promises. 3. Revise from evidence Separate what someone actually said from your interpretation. Do not invent customer quotes. A good revision explains which finding caused the change. Practice: Document one finding and the corresponding change. WORKED EXAMPLE A reviewer says a poster looks attractive. That is not evidence that they understand the revision service, can use it at the proposed time, or would pay for it. Ask them to explain the offer before pitching it. YOUR PRACTICE QUESTION What can you conclude from one person's praise for a prototype? Write your answer before reading the explanation below. EXPLANATION Only that this reviewer expressed that opinion in these conditions. Observe whether they can complete the intended task; do not invent demand, testimonials or guaranteed outcomes. STRETCH Write a truthful promotional sentence supported by your test, followed by a limitation. PRACTICAL: Design for a task, not a compliment Suggested time: 60–75 minutes Illustrated crew scenario (fictional learning example) Everyone said my club poster looks great. Could they find the meeting time and explain how to join without your help? PREDICT: What can ‘I like it’ tell you? What can it not tell you about usability? STARTER: Fictional club offer: free Saturday repair-skills session, 10:00–11:30, supervised classroom, bring a notebook, ask the facilitator to join. Make two paper layouts. Do not collect contact details from test participants. 1. Sketch two approaches Put the same offer in two different layouts. Define one task: find the time and joining step. Write your prediction before testing. 2. Observe a task With a supervised reviewer or role-play, ask: What is this? Who is it for? When is it? How do you join? What is unclear? Avoid explaining the answer during the attempt. 3. Change one thing Separate observation, interpretation and change. Improve one confusing element; repeat the same task with the revised version and report any limitation in the comparison. COMPARE AFTER TRYING: ‘The reviewer searched for 25 seconds and pointed to the wrong time’ is an observation. ‘The heading may hide the schedule’ is an interpretation. The Inventor makes the time prominent and retests. A single success is useful feedback, not proof it works for everyone. SELF-CHECK Both versions use the same offer. I distinguish observed behaviour from my interpretation. A design change is linked to a repeated task. TRANSFER: Make the offer understandable to someone using a small screen or enlarged text. WORKBOOK TEMPLATE Task and prediction: Version A observation: Version B observation: Interpretation: One change: Retest result and limit: EVIDENCE CRITERIA Clear user and value proposition Two alternatives compared A revision tied to real or clearly labelled scenario evidence Deliverable: Prototype comparison and revised value proposition SESSION PLAN (adapt with your facilitator) Recall & plan: 30 minutes Model & discuss: 45 minutes Guided practice: 75 minutes Build & test: 120 minutes Feedback & revise: 60 minutes Reflect & next step: 30 minutes RESOURCES EntreComp entrepreneurship framework — https://joint-research-centre.ec.europa.eu/scientific-activities/key-competences-lifelong-learning/entrecomp-entrepreneurship-competence-framework_en AI DISCLOSURE TEMPLATE Tool/version; date; task; information shared; claims checked and sources; what I changed; what I can explain myself. No AI or equipment purchase is required. Keep personal information out of project evidence.